Good explanation of Google AdWords auction process
28th March, 2009 @ 23:33 by Ed
We manage a number of Google AdWords campaigns for our clients, but sometimes new clients don’t understand the value in outsourcing the management and optimisation to us - probably my fault for not explaining it properly!
Anyway, I thought this was a really good, plain English explanation of the Google AdWords auction system and how it works, and it starts to show the kind of things we have to take into account when managing and optimising campaigns for our clients.
On a slight tangent, I can’t help be amused at how a company as cutting edge and opulent as Google decided not to use some young geek with cool animated/digital graphics for this presentation, and instead opted for this geezer explaining the system on a whiteboard with a marker pen and sticky bits of paper. So old school. I love it.
