As part of the development program do1 were tasked with rebranding Winchester’s shopping centre. The Brooks Shopping Centre is located in the heart of the historic city and is owned by the London & Henley Property Group. The mall offers shoppers an enclosed environment with a range of high street names as well as independents.
The rebrand enabled us to work with a blank canvas. We began with developing several fresh and crisp logo concepts to bring the Brooks branding into a higher class.
do1 began with developing several logo concepts which we presented to the client. The logo the client finally chose was rich in bright, clean colours. This was also the path our designers decided to go down with the website. do1 recognised that the typical visitor to the Brooks website would be looking for information such as opening times and the location of the shopping centre, so it was important that the website was designed in such a way that calls to action were easily accessible.
It was essential that the website tied in well with the rebrand; clean and simple. This was achievable by utilising the primary colours used in the logo and the careful selection of relevant stock photography.
Once the client had agreed a concept do1 set about building the website in XHTML and CSS to the latest W3C standards. One of the big problems with the clients original website was it was built using tables and inline CSS. This was a problem as search engines were unable to index their website properly subsequently making it difficult for the typical user to find the information on The Brooks Shopping Centre they were looking for. Now the website is ’search engine friendly’ it enables potential visitors to the shopping centre to get the information they need fast.
The end result produced a crisp and clean website that tied in well with the clients rebrand and draws new customers to their website and shopping centre.
